Category Archives: Business

The Concept of Adopters and Consumer Product Buying Behaviour

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The Nigerian market is one of the most prosperous consumer markets in Africa, with widespread opportunity for sellers, buyers and manufacturers as the population of the country is fast growing. A good number of foreign investors and manufacturers have identified a niche especially on the sales of phone accessories, consumables, cosmetics and others. Everyone is … Open full story

The 5 conditions for obtaining loans

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THE 5 C’S OF CREDIT Do you need funds to start a business? Do you need money to expand your business? You might consider taking a loan from a bank . The 5 c’s of credit refers to the five parameters used by banks to determine whether a loan request should be approved or not. … Open full story

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